Whim App & Play Store preview cards

Whim App & Play Store presence

While working on the marketing of the Whim app one of my responsibilities was to maintain the visual presence of the application on the stores of both operating systems, App & Play Store. Below you can see the evolution from the year I joined 2018 to this year and how the visual style has evolved within my time.

App Store previews 2022

For the latest version of the App & Play Store preview cards we changed the background back to full yellow to enhance the alignemnt of our marketing assets on all channels.

App store preview cards 2021

Next iteration of preview cards had the same design elements but we were back to using the distinctive yellow as our brand colour as it proved to be the way to differentiate and stand out from competitors.

App store preview cards 2020

Introducing new brand element with the circle in the background we were also contemplating changing the brand colour to blue to emphasise the tech side of our product.